Learn how to design strong and professional leaflet that works! (LD-BG-2D)
2-day Workshop £550+VAT

Web Design Training

 

2-day Course Topics

Content Summary: Overview of design elements and leaflet function, plus its relationship to your business. Then production of your own.
Results: A professional leaflet, fit for purpose and ready for print.

Ideal for: Marketeers, designers, studio managers and small business managers.

Basics

Editorial emphasis
Purpose
Orientation
Niche versus wide audience
Relationships with the reader
Captivating the reader
Where copy meets imagery
Copyrighting
Image formats

Design aspects

The front cover
Target audience requirements
Typography
Space
Imagery
Imagery sourcing
Treatment
Structure

Case studies

Looking at different leaflets, good and bad

Other considerations

Call to action
The ACT principle
Tie-ins with other media
Production
Colour breakdown
Printing
Folding
Printing: materials, techniques, restrictions, specials, tactile considerations
Distribution

Design practice

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UNIQUE DESIGN WORKSHOPS

 

1 day of theory is followed by 1 day of design software training, so you can put into practice what you learn.

 

Delivered by an industry and software expert.